His lyrical skills and street way of life gave birth to the name Franchise. At first called Young Chise because of his age when he entered the game, he paved his own way demanding respect and never backing down. Using a broken toilet brush handle and a 1967 SONY TC-100 Recorder, at the age of ten Franchise recorded Bread n Butter - his first heavy hitting Mix tape with hard hitting verses and hilarious skits. His skill circulated throughout his neighborhood in Southern Houston, leading to more performances and songs with local bands. Some frowned upon his songs because he explicitly expressed the life of a 10 year old hustler surviving in a world of pain.

Driven to become more than an example he plans to show all those who feel that the life they live is all they have, that in actuality they control where they go not anyone else. His goal is to be able to inspire all those around him that having your own voice and taking pride in being who you are makes you beyond ordinary, it makes you extraordinary. It is clear that he is here because music is his life and his life is music. His determination and eccentric behavior sets him apart from others on stage. His drive and desire to always give it his best and live up to the name given to him many years ago shows he is an inspiration and is on his way to where he plans to stay.